30 g of protein‡
and 1 g of sugar‡!
and 1 g of sugar‡!
Energy to keep up!*
Unleash your potential!
Protein helps fuel your muscles. So feed them with Ensure® Protein Max 30 g, packed with 30 g of protein to help maintain muscle mass¶ and 27 vitamins and minerals.‡
With two delicious flavours, each ready-to-drink shake has:
Complete protein
30 g
Sugar
1 g
Vitamins & minerals
27
Calories
150
Fat
1.5 g
Gluten-free
Delicious flavours††
Vanilla
Chocolate
A DELICIOUS SOURCE OF ENERGY ON THE GO
MUSCLE
Including high quality protein in your diet is key to refuelling your muscles.
STRENGTH
Protein helps build and maintain strong muscles and antibodies.
ENERGY
Get energy to keep up* and feel more active!‡‡§§ Ensure® Protein Max 30 g users said they felt better about reaching their health goals.‡‡¶¶
HELP MEET YOUR PROTEIN GOALS DURING WEIGHT LOSS
As people lose weight, a portion of that weight may be muscle.
Ensure® Protein Max 30 g can help you meet your daily protein needs during weight loss.
UNDERSTANDING MUSCLE, PROTEIN, AND WEIGHT LOSS
1. Why does muscle matter during weight loss?
Muscle helps support your daily activities, movement and metabolism. Maintaining muscle can help you keep up with the things you enjoy as your weight changes.
2. Do GLP-1 weight loss medications cause muscle loss? How much muscle can be lost?
As people lose weight, a portion of that weight may be muscle. In people on weight loss medications, up to 40% of weight loss may be from muscle.1,2
3. Why is getting enough protein important when I’m losing weight—especially on a GLP-1?
Getting enough protein during weight loss is important. Adequate protein intake, paired with strength training, can help prevent the loss of muscle mass and function. Protein helps fuel your muscles.
4. How much protein should I eat during weight loss, and is 30 g of protein per meal enough?
A high-protein diet during weight loss helps maintain strong muscles. Consuming 20–30 g of protein per meal and about 1.2–1.5 g of protein per kg of body weight per day can help support muscle during weight loss.3,4 To learn more about how to get more protein in your diet, click here.
5. What if I have a low appetite during weight loss or while taking a GLP-1—how can I still get enough protein?
Prioritize your total daily protein, then make it doable by spreading intake across 3–4 smaller eating occasions. If your appetite is very low while on weight loss medications such as GLP-1s, use a protein shake with at least 20 g of protein per serving to help you meet your protein goal.3
6. How can Ensure® Protein Max 30 g help support protein needs during weight loss, and who might benefit most?
Ensure® Protein Max 30 g helps people meet higher protein needs during weight loss, including those using GLP-1 weight loss medications. It is an excellent source of protein with 30 g per bottle. Protein helps fuel your muscles and helps build and maintain strong muscles. Each bottle provides complete nutrition with 150 calories, 1 g of sugar, and 27 vitamins and minerals in a convenient, on-the-go format.
1. Bikou A, et al. Expert Opin Pharmacother. 2024;25(5):611-619.
2. Karakasis P, et al. Metabolism. 2025;164:156113.
3. Mehrtash F, et al. JAMA Intern Med. 2025;185(9):1180.
4. Almandoz JP, et al. Obesity. 2024;32(9):1613-1631.
Nutritional Values‡
Energy
- Energy
- 150 Cal
- Protein
- 30 g
- Fat
- 1.5 g
- Saturated
- 0.5 g
- + Trans
- 0 g
- Carbohydrate
- 6 g
- Fibre
- 2 g
- Sugars
- 1 g
- Cholesterol
- 20 mg
- Energy
- 150 Cal
- Protein
- 30 g
- Fat
- 1.5 g
- Saturated
- 0.5 g
- + Trans
- 0 g
- Carbohydrate
- 6 g
- Fibre
- 2 g
- Sugars
- 1 g
- Cholesterol
- 20 mg
Vitamins & Minerals
- Sodium
- 240 mg
- Potassium
- 400 mg
- Calcium
- 650 mg
- Iron
- 4.50 mg
- Vitamin A
- 300 mcg
- Vitamin D
- 14 mcg
- Vitamin E
- 5.50 mg
- Vitamin K
- 30 mcg
- Vitamin C
- 45 mg
- Thiamine
- 0.30 mg
- Riboflavin
- 0.350 mg
- Niacin
- 8 mg
- Vitamin B6
- 0.450 mg
- Folate DFE
- 100 mcg
- Vitamin B12
- 0.600 mcg
- Choline
- 80 mg
- Pantothenate
- 1.30 mg
- Biotin
- 7.50 mcg
- Magnesium
- 110 mg
- Phosphorous
- 500 mg
- Zinc
- 2.50 mg
- Iodine
- 40 mcg
- Manganese
- 0.600 mg
- Copper
- 0.220 mg
- Chloride
- 225 mg
- Selenium
- 14 mcg
- Chromium
- 9 mcg
- Molybdenum
- 11.5 mcg
- Sodium
- 140 mg
- Potassium
- 450 mg
- Calcium
- 650 mg
- Iron
- 4.50 mg
- Vitamin A
- 300 mcg
- Vitamin D
- 14 mcg
- Vitamin E
- 5.50 mg
- Vitamin K
- 30 mcg
- Vitamin C
- 45 mg
- Thiamine
- 0.30 mg
- Riboflavin
- 0.350 mg
- Niacin
- 8 mg
- Vitamin B6
- 0.450 mg
- Folate DFE
- 100 mcg
- Vitamin B12
- 0.600 mcg
- Choline
- 80 mg
- Pantothenate
- 1.30 mg
- Biotin
- 7.50 mcg
- Magnesium
- 110 mg
- Phosphorous
- 500 mg
- Zinc
- 2.50 mg
- Iodine
- 40 mcg
- Manganese
- 0.600 mg
- Copper
- 0.220 mg
- Chloride
- 225 mg
- Selenium
- 14 mcg
- Chromium
- 8.5 mcg
- Molybdenum
- 11.5 mcg
Ensure® provides vitamins and minerals that help support the immune system.
Ensure® provides complete nutrition, with protein, vitamins, and minerals. This includes zinc and vitamins A, C, and D, which are important to help keep your immune system running smoothly.
Join Ensure® Club & save
Join Ensure® Club and receive up to 100$† in offers. You will also get recipes and meals plans, exclusive discounts plus offers, and live support from registered dietitians.
† Offers may vary.
* From a survey of 1,038 independent-living adults aged 50+ who added 1 serving of Ensure® Protein Max 30 g per day for at least 5 days over a 2-week period, compared to control group (p<0.0001).
Canadian formulation is similar to the one used in the survey. Applies to Chocolate and Vanilla flavours.
† Compared to one serving (235 mL) of Ensure® Regular.
‡ Per 330-mL serving.
§ Brand of oral nutritional supplements.
¶ Protein contributes to the maintenance of muscle mass.
†† Natural and artificial flavours.
‡‡ Online interviews in 452 US adults aged > 40 years, who consumed at least 1 bottle of Ensure® Protein Max 30 g on at least 4 days per week for 4 weeks.
§§ 82% of people self-reported feeling more active after 4 weeks.
¶¶ 82% of people self-reported feeling better about reaching their health goals.
